Abstract:
The search engines are changing how they display and rank sites at blazing speed (Yahoo, Google, Ask) the goal of the presentation is to help people "futureproof" their SEO efforts, but using methods that don't seek to exploit small holes in algorithms, but instead how to cultivate a site that is highly relevant for the needs of users and plays by the "rules" of search engines.

Abstract:
What does a job-hunter need to know and do differently in an online job market? Plenty. From networking tools like LinkedIn and Plaxo to the best format for an online resume, the set of skills needed for success in a virtual job market has changed dramatically in recent years. Workplace expert and former Fortune 500 HR leader Liz Ryan will share the critical tools, tips and approaches needed to get employers' attention in the new job search environment fueled by Web 2.0 and social networking. We'll cover creating your online profile, the power of your virtual connections, job-seeking with the help of online discussion groups, posting your resume online and much more..

Abstract:
You've heard the talk, you've heard the hype -- word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.

• Finding the right people to talk about you (influencers and evangelists)
• Giving them something to talk about (viral email, samples, buzz, and more)
• Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
• Participating in the conversation
• Tracking and measuring results

The Ad Exchange Value Proposition: How a neutral, auction-based, marketplace will revolutionize the online advertising industry.
Recent highly publicized acquisitions in the online advertising sector by industry heavyweights have resulted in a consolidation of the primary search and display ad channels, leaving traditional ad networks, advertisers, publishers, and Internet marketing firms wondering what’s next. The emergence of these new end-to-end “meta ad networks” may seem to offer the promise of greater efficiencies and increased value for both advertiser and publisher. However, only a stock market-like Ad Exchange can guarantee stakeholders the neutrality, liquidity and transparency necessary to truly maximize efficiency in the buying and selling of ad inventory.

Abstract: Anik Singal moderates a panel with key international personalities in the affiliate marketing world and posses a simple question: "Why should I promote international offers?" Learn how you can earn more income in a less competitive space by taking advantage of the fast global growth of affiliate marketing.

Will paid search spending continue to soar in the next five years or will it slow and why? Is it there any value for marketers to look at paid search beyond Google and Yahoo!? Will increased personalization challenge the effectiveness of paid search strategies? How will the growth of mobile impact paid search? What are the biggest challenges that marketers using paid search face today and do we expect them to remain the same in the future? This panel of search marketing experts will take on these tough questions and will offer you their insights on paid search.

Abstract:
While there are many aspects to the affiliate marketing industry, at the end of the day, everyone wants to get paid. Payment structures and systems are unique to our industry. Publishers, marketers, affiliates and service providers all face challenges to ensure that they are properly compensated for their role in the affiliate marketing chain. This session will explore risks encountered in various links of that chain and how to handle fraudulent or deceptive actors.

Abstract:
Search marketing beyond the Big 3 - opportunities for response and branding in specialist and vertical channels, what's around the corner, and leveraging an integrated approach to make the whole thing work.

Abstract:
Social networking has great potential for affiliate and Internet marketers because it enables marketers to reach customers where they already are. Social networking sites such as MySpace and Facebook help you learn about and interact with the people that are important to your business, whether they be affiliates, merchants or customers. In this panel discussion we'll explore ways in which merchants and affiliates are using social networking to connect with customers. Where does the fantasy of social networking meet with current reality? How can you leverage social networking to let your consumers interact with your brand? We also explore disruption and entertainment as strategies in this Web 2.0-enabled, social networking world.

Abstract:
Click fraud, invalid clicks and click quality have been a big issue and a hot debate topic ever since Pay-Per-Click advertising model was created. Years later and the problem is even more widespread and is still a long way from being resolved. Join a panel of experts in this Roundtable discussion and Q&A to discuss the problems and the possible solutions.

During this event, you will be able to learn:

- What are the signs of fraudulent or invalid clicks?
- What are the top search engines currently doing to combat the issue?
- How did other advertisers come accross this problem?
- How can advertisers take matters into their own hands and address the problem?
- What are the latest developments in the industry on this problem?
- Q&A with top Click Fraud Experts

Abstract:
63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Find out how successful online retailers are leveraging rating and reviews across their entire business to increase traffic, increase conversions, increase average order sizes, reduce returns, and improve customer relations. Discover sure-fire strategies and tactics applicable to Manufacturer-to-Consumer, Pure Play, and Multi-Channel retailers including how to implement review technology, how to deal with the downsides, how to acquire reviews, and how to best use review content.

Abstract:
It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. Wikipedias position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it's never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.

Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash -- now and in the future?Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!

Abstract:
More and more companies are having great success doing real-time testing to improve conversion rates on their websites. However, to be successful, you need to be using the right methodology and need to make sure that your analytics process does not fall victim to some common mistakes. Additionally, it's critical that you've thought through the key organizational and technical challenges related to effectively managing a real-time testing program. In this session, you'll learn about common errors companies make when attempting multivariable testing or other testing methodologies. You'll also learn about best practices employed by some of the world's leading online brands, and learn about the critical things to consider when embarking on an online testing program.

Abstract:
E-commerce is growing at a rapid pace, with more shoppers and merchants connecting online every day. Even at current levels, online retail sales account for less than 3% of total retail sales and there is significant opportunity for growth.

In this session, Alyssa England, Product Marketing Manager for Google Checkout, will discuss how Google is helping to expand online commerce with its new checkout offering, Google Checkout - a product that makes e-commerce more efficient for merchants and their customers. Shoppers who use Checkout can buy from merchants quickly and securely using a single username and password. And merchants can drive more leads to their sites through Google, increase conversions by offering a streamlined checkout process, and reduce costs with Checkout's free transaction

Abstract:
As consumer behavior changes and evolves with internet technologies, internet retailers need to be aware of solutions that are not only good for their website but good for the customer. Zachary Applegate, the Search and Marketing Manager for PlumberSurplus.com, an online retailer of home improvement, plumbing and building products, will examine the latest solutions in internet retailing and delve into successful strategies for implementing efficient and user friendly technologies.

Abstract:
The media and marketing worlds are in the midst of a period of unprecedented change. Opportunities for innovative ways to connect with your target audience abound, but how do you determine where to focus time, energy and your limited marketing dollars? Mr. Lockhorn shares a framework for evaluating emerging media opportunities, and examines technologies and platforms that have passed initial evaluation, including high-level case studies from marketers making smart use of emerging media.

Abstract:
Successful persuasive attempts are build on understanding consumer behavior. Changes in consumer attitudes, and more importantly, purchase behavior do not occur unless a marketer understands the needs, thoughts, and behaviors of its prospective clients. There are a few ways used to identify those needs and behaviors. One would be to ask consumers. Another would be to observe their behavior within context. Yet another would be to deduct it from data collected on the marketer’s end. Neither method guarantees perfect results, but they can complement each other. These methods can also be difficult to pursue and the resulting data difficult to interpret. The online medium makes a marketer’s job somewhat easier, as online users leave visible trails of their behaviors. This presentation takes a critical look at various methods of collecting data about online consumer behavior, while arguing that success in e-marketing depends on our understanding of what the numbers do and do not tell us.

Abstract:
Do you get full value from each visit to your site? You can